A few weeks ago, my good friend Kayo and I decided to do a joint writing project about Japanese culture and society. After all, such a complex, deep and stratified social framework can’t be understood from any single vantage point—especially not that of white guy who’s only been here a few years.
The first topic we agreed to write about is dating. Specifically, dating Japanese people in Japan. Kayo wrote her piece from the perspective of an outgoing, independent, and overall badass Japanese lady. Be sure to check it out here.
As for my piece, well, I did my best to convey what navigating the Japanese dating scene is like for your average white dude. Enjoy!
I’ve been in Japan for about four years now. I’ve been single about half that time, and I’ve been on my fair share of dates. To give a ballpark figure, let’s say more than five, but less than a million.
As a 30-something, not particularly outgoing, average-looking white male, the most effective way for me to meet people has been dating apps. Since I can read and write in Japanese, I prefer Japanese apps to, for example, Tinder, although I’ve used both. There have also been a few people I met organically in real life, but they were few and far between.
Let me preface this piece by saying that as I’m writing these lines, I’m still single, and have been since a bit before the coronavirus (which has proven to be a very potent date killer). I’m not the least bit good at dating, although I’d like to think I’m slowly getting better.
With all of that in mind, let’s get into it. Here’s what I learned about dating in Japan.
A limited range of partners
Not being Japanese, the first thing you should know is who we are limits our options. There are a fair amount of women who don’t feel comfortable dating foreigners. Few will say it outright (although trust me, some will), but when you think about what dating a foreigner entails, you’ll quickly see that a majority of Japanese women would rather not go through the trouble.
Japan is an insular society with a heavy cultural emphasis on conformity. I’ve honestly found Tokyo to be open and welcoming to me, but there is a deep chasm between hospitality and intimacy. People here are curious about foreigners, so on an individual level it’s easy to have a conversation. However, unless you’ve grown up in Japan and have been through the school system, it’s very hard to make enduring, close Japanese friends—let alone find a significant other.
Then there is language. Japanese language is extremely high context, and the level of mastery you need for a healthy, fulfilling relationship goes far beyond what you need with friends or for business.
Let me give you a common example: Your girlfriend meets you on the weekend, after having had a horrible week at the office (not surprising, given Japan’s work culture). She’s frustrated and wants to rant about how unfair her boss is, how she doesn’t get paid enough, and how all this overtime is driving her crazy.
Unless you understand the context of the Japanese workplace, the nuances of the words she’s using, and the subtext behind what her colleagues said to her, chances are you won’t be much help. Things will probably get even worse if you interrupt your already burned-out girlfriend every two sentences to ask, “Sorry, what do you mean when you say…?
I don’t want to imply it’s impossible to date someone from a very different culture; it’s not. Just that it tends to require a lot more empathy and patience than dating someone from the same culture. Most people just don’t want to go through that much trouble. It’s therefore understandable that most Japanese girls would rather date Japanese guys.
Another thing I’ve learned through painstaking trial and error is that Japanese expectations of what it means to be boyfriend and girlfriend are different from Europe. It really depends on the person, but there are a few things that I now make sure to look out for at the beginning of our relationship.
The first is about having friends of the opposite sex. For some Japanese women it’s perfectly fine, but for many it’s not. I’ve personally been in a relationship where my girlfriend would get annoyed by me even messaging a female friend. She expected me to ask permission to hang out with them, and would only give it begrudgingly. When we finally talked about it, she said it was weird for a man to have female friends, and that I should have known she wouldn’t like it. Now I know.
The second is expectations about leaving Japan. I’ll go more in detail later in the section about the “gaijin hunter phenomenon,” but some girls see foreigners as their ticket out of Japan.
Japanese society is very conformist, and can be very difficult for people—especially women—who don’t fit into the societal norm. In contrast, places like my home country of Switzerland are portrayed by the Japanese media as being akin to heaven on Earth. Your average Swiss is shown as happily frolicking down mountainsides holding cute woven baskets filled with gruyere and baguettes.
Naturally, people who feel exhausted with their lives in Japan figure the grass must be greener at the chalet. Usually you can tell when during the first few dates, your romantic interest asks you how long before you plan to go home, and how wonderful it must be to live abroad.
Third is expectations about marriage and family. While the gap is not as wide as in other Asian countries, there is still more social pressure in Japan for women to get married and have children than there is in most Western cultures. In addition, while I honestly haven’t experienced it much myself, many foreigners living hear talk about the mixed baby fetish.
Standards of beauty in Japan are completely alien to me. I’ve been complimented on how big my nose is. Being tall, clear skin, double eyelids (I didn’t know this was a thing before moving here), clear eyes, and so on are all considered signs of beauty. From what I’ve been told, some Japanese women believe that by having a child with a foreigner, that child is more likely to inherit those “beautiful” traits. Therefore I’ve heard husbands complain that as soon as their children were born, their wives wanted nothing more to do with them.
Again, I don’t have much experience with this last point, so I don’t really know what can be done. Except perhaps being skeptical if, on your first or second date, Madame is already raving how beautiful your children would look.
All of that being said, I don’t think any of these should be deal breakers. If you don’t have any female friends and don’t want your girlfriend hanging out with other guys, maybe no friends of the opposite sex is perfect for you. If you’re planning on going back home soon anyway, by all means, take your girlfriend with you.
I’d just like to advocate in favor of cultural awareness and understanding. In other words, know what you’re getting yourself into.
The “gaijin hunter” phenomenon
Within the category of Japanese women who will date foreigners, there resides a fairly sizable sub-category of women who will only date foreigners. They are often referred to as “gaijin hunters” (外人ハンター, “gaijin” meaning “foreigner”) or “gaisen” (外専, short for 外国人専門, gaikokujin senmon, meaning “specializing in foreigners”).
I don’t think there is anything fundamentally wrong with only dating certain types of people (although as a foreigner, I’m obviously biased in favor of the women who want to date me). Keep in mind that Japanese women who won’t date foreigners outnumber those who will date us, let alone those who will only date us.
That being said, if you realize the girl you’re with is only interested in foreigners, I’d suggest asking her why. I’ve found that some women only wanted a casual relationship with me in order to improve their English or French. I’ve been on dates where my romantic interest shows up with a textbook full of post-its notes with questions she was planning on asking me.
On the flip side, there are also plenty of foreign men who will take advantage of Japanese women to get free Japanese language lessons. And there are girls who don’t want to say they like foreigners, so they disguise their interest by saying they want language lessons. Basically there’s a bit of everything out there, language is a double-edged sword, so be careful how you wield it.
Another thing is because of the way Western culture is portrayed in Japanese media, some women have an idealistic perception of Western manners. They expect their foreign dates to have a “ladies first” mentality (which is literally how you say it in Japanese, レディースファースト). They may even think all Western men behave like stereotypical characters from American romantic comedies: attentive and caring to the point of creepiness, as well as prone to grandiose romantic gestures.
If you’ve chosen to model your dating persona on the characters from The Notebook, you’ll probably be fine (actually probably not, but for other reasons). For the less romantically inclined, just be aware that the way the average Japanese person perceives you is very different from back home, and you may have to answer to those stereotypes.
You should also know that “gaijin hunters” tend to have a bad reputation. Some Japanese people think gaijin hunters hate Japanese men, or are an insult to Japanese culture. Your girlfriend may get criticism for dating you instead of a Japanese boy.
And finally, some ladies see foreign men as trophies. The same way some foreign men see Asian girlfriends as trophies. To be clear, I don’t mind having preferences for dating certain types of people. I mind when the type starts to matter more than the individual. In Japan, I see that quite often.
So whoever you are, when dating in Japan, if you feel like your partner sees you as being completely interchangeable, it may be best to get out of that relationship. Otherwise it probably won’t end well.
Rules of engagement
If you’ve gotten this far and are still adamant on wanting to get into the Japanese dating game, there are a few things you should know about the rules of engagement. The process itself can be very different from the West—albeit not necessarily. Every relationship is different.
Still, let me tell you a bit about Japanese dating conventions.
First, there is the meeting. As I mentioned before, I usually bypass this step by using an app. You can also potentially meet people through friends, at bars, clubs, and so on. However, as to be expected from a highly-regimented society, there are events you’ll only find in Japan that are great for starting relationships.
The most famous is the go-kon (合コン), which is basically a group first date. Many Japanese people are nervous of just meeting one-on-one, so instead they meet two-on-two, or three-on-three. A group of single ladies will meet with a group of single men, and couples will be formed.
I was also surprised by how many couples are formed within companies. Japanese employment is usually for life, so the company can be a second family. When you spend most of your time with colleagues, romance will naturally ensue.
I’ve never dated anyone from my company, but I asked the couples around me how they got together. The two most common answers were either at a nomikai (飲み会, an afterwork company drinking event) or during bukatsu (部活, company club activities, because yes, in Japan companies have clubs: hiking, movie, board games, cafe, music, you name it!).
Once you’ve found someone, the dating begins. Japanese dating starts with slowly getting to know each other. Usually, there is no physical contact in the beginning—not even holding hands. Japanese couples are famously discrete, and public displays of affection are perceived as very rude.
During this phase, couples tend to spend time together in fairly public places. It’s frowned upon for a boy and a girl to be together in a private setting, so probably no karaoke, let alone having her over. Don’t be disappointed if your date ends with a wave and a “see ya.”
The next phase is the declaration, known in Japanese as kokuhaku (告白). Honestly you probably won’t have to do this—I’ve only done it a couple times, and only with girls who had never dated a foreigner before. It’s basically the equivalent of declaring your love in Western dating culture, except it comes quickly and before any physical contact. The declaration is pretty simple: tell her how much you like her, that you would like to be boyfriend and girlfriend, and ask if she accepts.
Sadly, sometimes declarations fail. If she friendzones you, tough luck. On the bright side, you get to use one of my favorite Japanese phrases, furareta (振られた, meaning to get rejected)! Might as well turn it into a learning experience.
If your declaration goes well and she accepts, congratulations, you’re officially dating (tsukiatteiru, 付き合ってる)! Now you can delete all your dating apps together and start holding hands. So many new and wonderful experiences await. You can even do that “pair look” (ペアルック) thing where couples dress the same, if that’s your jam.
And that’s about it! You are now fully equipped to enter the Japanese dating game. I wish you best of luck, and a mutually fulfilling relationship.
If it doesn’t go well, who knows, maybe someday I’ll write a follow-up on Japanese breakups.
16 thoughts on “My Experience Dating in Japan—The White Guy Perspective”
What an interesting post! There are some similarities between dating in India and in Japan. But most of that information was fascinating. I laughed at the ball park figure of your dates.
Very well written!
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Does the author, or anyone else know if there has been some scientific research done about this topic? To be more precise, I’m talking about the percentage of Japanese women who want to date foreign men. This may seem like a ridiculous question but last year I met a Japanese guy who owns a startup company and he offered me. I was supossed to start this fall, but Corona fucked everything up of course. He still said that I would be able to come work for him once all of this is over. Therefore I have been doing some research in the last couple of months (this research includes a wide range of topics like Japanese history, language, society, quality of live, etc., and of course dating). The problem is that there really is no good research about international relationships in Japan. All I can find are blog posts like these and they vary in experience. I found both sides of the extreme „Japanese girls are easy and love to date foreign (mostly white) men“, to „Japanese girls are mostly racist and only date inside their own race“.
And I‘m honestly confused how it‘s even possible that so many people have such opposing views and experiences. Therefore I would really like to know if some social scientists did a study on this with some good statistical sample size. That would be great.
That being said, this blog post seems to be more realistic than all the other ones I‘ve read so far and I have the feeling that statements like „ Not being Japanese, the first thing you should know is who we are limits our options. There are a fair amount of women who don’t feel comfortable dating foreigners.“ and „ Keep in mind that Japanese women who won’t date foreigners outnumber those who will date us, let alone those who will only date us. “ are probably true. During my research I noticed that Japan is still a very racist society (they have things like „Japanese Only signs“ etc.), I also learned about historicall discrimination of Ainu and Korean minorities for example. Still, this doesn‘t really put me off because I have pretty thick skin and don‘t care what other people think about me and I would actually be interested in experiencing how it feels like to be a minority for once, even if it‘s just for a few years. But not being able to date would definitely put me off. This may sound ridiculous to most of you, but having a girlfriend and not just friends is kinda important to me, that‘s just who I am. I also kinda expected that young girl (I‘m 23, turning 24 in a few months) would be more open to dating foreigners, but it looks like I was wrong. Still like I said, if anyone has some good research data about this which doesn‘t really on anecdotal evidence I would be very happy.
Thanks for reading.
Thank you for your comment.
To my knowledge, there is no scientific research on this topic. Empirically, it would be very hard to study. There have been anecdotal studies of people going around asking Japanese women “Would you date a foreigner?” A majority of women will reply “Yes, but…”
I don’t think this is necessarily symptomatic of racism. Racism may be part of the equation, but in my experience it’s more a matter of cultural expectations. Many Japanese women say they would date a foreigner, but also would only date someone with whom they can communicate seamlessly, that their family would approve of, with whom they share a lot in common… And at the end of the day, while they would date a foreigner in theory, there are too many other preconditions that preclude foreigners in practice. Any meaningful research would have to include those considerations.
All that being said, Tokyo is a huge city and the foreign population is very small, so even if a large majority of women wouldn’t consider dating you, there are still enough who would for you to find happiness!
Thank you for answering my comment. Well I’m no social scientist (I have a bachelor degree in Computer Science), so I don’t know how hard it would be to make such a study and compile the data for it, but I know that something similar was done in Germany a few years ago. They basically emailed a survey to German women in which they asked them if they would date foreign men and how likely it would be for them to date certain groups or nationalities, like for example Muslims, Blacks, Jews, Turkish or Polish people etc. I remember that a similar study was done in the US and the study showed that Asian men have the hardest time dating in the US. That study only looked at data from Tinder though if I remember correctly, so it’s not really 100% representative either. I guess that there is no interest in doing such s study for Japan because the number of foreign residents is fairly low, so scientist probably have no interest in researching it and therefore focus on more multicultural countries like Germany or the US.
“There have been anecdotal studies of people going around asking Japanese women “Would you date a foreigner?” A majority of women will reply “Yes, but…”
Yeah I saw those videos on channels like “Asian Boss” and “That Japanese Man Yuta”. Those street interviews are not representative of course, because the sample size is extremely small, not randomized enough and of course not diverse (not diverse meaning that they just asked young women in Tokyo, instead of asking women of different ages from all parts of Japan).
“I don’t think this is necessarily symptomatic of racism. Racism may be part of the equation, but in my experience it’s more a matter of cultural expectations. Many Japanese women say they would date a foreigner, but also would only date someone with whom they can communicate seamlessly, that their family would approve of, with whom they share a lot in common… And at the end of the day, while they would date a foreigner in theory, there are too many other preconditions that preclude foreigners in practice. Any meaningful research would have to include those considerations.”
Yes, I completely agree with that. I didn’t mean to imply that all Japanese girls who reject foreign partners are racist of course. I should’ve probably phrased it a bit better in my original comment. What I meant was that by reading similar blog posts like yours, I found some extreme opinions and one of those extreme opinions was that most Japanese girls are racist and therefore only date withing their own “race”. I don’t really think that this is true, there probably are some racist girls out there who only date people with the same nationality, but I believe that those people are in the minority, even in Japan. Most of it probably comes down to things you already mentioned. Things like cultural differences, language barriers, different expectations etc.
Like I already said, your blogpost seemed like the most neutral and realistic one, I was honestly just a bit shocked and saddened when I read that the girls who don’t want to date foreigners outnumber those who would be willing to do so. Reading that definitely got my spirits down a bit. But as you said yourself all of this is “just” personal anecdotes and meaningful research should be done on this topic. I guess it’s impossible to get a definitive answer in the end and the only way I will get to know the truth is by finally coming down to Japan myself.
Thank you again for the comment and the blogpost of course. I will probably continue reading your blog further because it looks like I can learn a thing or two about Japan from it.
Cheers and all the best to you!
I’ve replied “yes but…” before when I was asked.
I guess many Japanese girls doesn’t have enough courage to have talk in other language.
Not only language part but also our appearance or something. So all I want to say is we have tendency to underestimate and defense ourselves before we try. So “but” has means a lot in the reply cuz we can cover ourselves before its happened.
Hope you would get it…
You wanna bring science into this? No, there isn’t, nor will there ever be any science involved. You’re human, she’s human….can you communicate? Are you able to address her needs while taking care of your own needs? They’re Japanese, not a new species. Just treat your date like you want them around, offer them a future where you can both be happy, and you’re good to go…that’s universal truth, whether your dating your high school sweetie or a foreign girl. We’re all human, we speak the same love language.
Really great post. Thanks and thumbs up!
I travel regularly to China and have now stayed there in total about 1,5 years.
Actually, what you say about Japan reminds me a lot about the Chinese culture.
On the web you can often read how crazily Chinese women are into white male. However, this is definitely not true.
It is more as you tell in your blog post.
I am white and actually pretty good looking, though, in China, I am having a really hard time dating a beautiful (I am not saying any, I restrict myself to beautiful) women.
They will always prefer a Chinese guy, because they have options.
However, the average woman will consider a foreigner since she lacks of options.
Therefore, if you just want to have any girlfriend, I think China is a great place. However, if you want a high quality woman … meeeeh then you better stay at home.
Also, as you say in your blog post: Speaking the local language really opens up lots of more possibilities. In China most people either speak very poor English, or (for the vast majority) do not speak any English at all.
So buy learning Chinese you will definitely vastly widen your pool of possibilities. However, keep in mind beautiful Chinese women are still and will always be out of your league.
The truth is (this is my gut feeling, you may challenge me on that 😉 ) about 95% of the woman will never consider dating a foreigner, about 5% would date both and then there is this tiny tiny fraction of women (actually significantly less than 1%) that will
exclusively target foreigners. They have the same weird motives of mixed blood child and this BS and some want to leave China ( a lot of Chinese people are not very happy with their lives).
However, since China has a population of 1.4 billion people 5% and less than 1% is still a very large number of women.
Another thing that plays into your hands is that China is super closed and non-international.
Even in those “international” considered cities like Shanghai and Shenzhen, there are actually very, I mean very, few foreigners.
So there is less opportunities for Chinese women to catch foreigner. Or to put it differntly there is virtually no competition.
Also dating a foreigner in China is a double-edged sword for a Chinese woman: On the one side foreigners are considered educated, rich, caring and respectful (the typical stereotype BS) but on the other hand they do
no fit into Chinese society and culture and only want to have fun and no serious relationship hence they are considered unreliable and “open” (hahaha).
Additionally, due to this stupid one child policy and the fact that still to this date women are considered as the inferior gender, men significantly outnumber the women. So there is a shortage of women especially in rural
areas. However, while men tend to stay at home the women tend to move into the big cities. Therefore in cities like Shanghai and Shenzhen women outnumber men a little bit.
Due to these circumstances foreigners (applies only to males) are considered to be stealing Chinese women while women that date a foreigner are considered inferior and therefore dating a foreigner gets a pretty bad touch.
So, a beautiful Chinese women with options would not do this, right?!
Alright, these are just my two cents to this blog post.
Hope it helps people that aspire marrying a chinese or want a chinese woman as a girlfriend.
Great points all around. I always ask the question if Paul Huang comes over from Shenzhen to Louisville, KY, how connected is he? Same
thing, he has no credibility so likely to date on the edge just like me dating in Nagoya. I’ve lived in Asia for 10 years and as a Gaijin in Seoul
obviously was blocked from some really strong talent because I’m American. But you can still get assists, I hooked a Korean buddy up w/ a
real strong woman (SookMyong Women’s University in the house) and they got married. Of course the woman I was interested in ended up
marrying a Doctor who went bald but come out of the best University in Korea (Seoul University). I probably have better stories though….
This is a very interesting blog and the comments are great. I’d like to add to the discussion,
I’m a 27 year old white male in japan. I lived in Tokyo for a while and moved to Osaka for work related shit.
I’d consider myself at a decent level (have an N2 if it means anything). I’ve found that not only has getting girls been no problem, it’s actually made me go for 9/10 or 10/10 girls because I always see the normal or cute ones willing to exchange numbers or go on a date.
They won’t like you just because you’re white, but if you’re good looking or have a great personality- being white will help give you points!
I don’t consider myself great looking, I feel like im a pretty average guy, 5″6 with a good build. I dated a lot in the US while in hs and college, so i’m a big advocate that personality ultimately triumphs unless you’re shooting for a 9/10 or unicorn girl.
I came to Japan with the expectation that all the “white fever” was bullshit and lets just see what happens. Here’s what i’ve found on my 5 years living here.
1. Some girls will want to fuck/date/bfgf because you are white. These tend to be 1-3s/10 with the occasional cute party girl, but these girls are low not just because of looks but they will have the worst personalities. Girls that like you for being white, black, American- these girls are the bottom of the barrel, girls that japanese guys tend to not like (its no wonder they suddenly quit and turn to foreigners).
2. Some girls won’t see color and if you’re fun to be around they will want to at least be your friend. These girls can become your gf through personality. Over time they will like the fact that you’re white because it plays into the “white men are gentlemen” stereotype. You can find cute girls at this level.
3. My best dates have been a cute girl who was in a minor idol group, and a girl who was heavy into gothic lolita fasion. Didn’t work out with either but the idol told me that some idols have dated white guys in secret but usually these guys are very good looking and have egos or something. Its very rare to get these kinds of girls since they are mainly into other asians.
When I used Tinder it wasn’t bad and I got decent matches. But even if you don’t trust me thats not a good source. Tinder is mainly used by bots, catfishes, or girls with American fever. You don’t want 99% of these girls trust me.
Overall if you are good at dating in the States you will be fine in Japan. It’s even easier and starting conversation is easy. If you have yellow fever and just want an asian girl….lets just say theres a reason your musty ass uncle came back to america with a japanese wife- anyone can pull.
I’d like to see other points of view or if anyone else had similar experiences!
Woah…me as Japanese were wondering and searching what is being white guy in Japan like. (Because many guys told me that Japanese girls are easy from their records ) And I’m so relieved that there are guys who date with Japanese girls seriously.
I’ve dated with some guys from overseas but it didn’t end up well so looks like I still had the stereotypes thinking that they has the lady first mentality more than Japanese guys…
Anyway, thank you for writing this blog. So helpful.
Thank you for writing this blog. Ive been searching what is being white guy in Japan like.
As Japanese, I was able to get quite well thoughts from real experiences.
It’s frowned upon for a boy and a girl to be together in a public place? I need a further explanation here.
A couple together holding hands is perfectly fine. What’s frowned upon is public displays of affection. Also if you have a girlfriend but you go out for dinner with a female friend, your girlfriend might get upset.
Great article, very insightful and well-balanced.
I think there’s an inherent tension in international relationships. Like you said, a lot of people think “in theory I’m willing to date a foreigner, BUT I want someone who’s highly fluent in my language and understands my culture, especially dating culture.” But if you’ve moved to the country as an adult, it’s really hard to reach that level, to where you can navigate thorny relationship issues while you’re both very emotional. Probably the way most people get to that level is… by getting into a relationship. Or as the French say, by sleeping with your dictionary. But you have to accept there will be some rocky moments at the start where you’re both figuring things out, even more than a relationship with someone from your own culture, and I don’t blame anyone for wanting to avoid that struggle.
I can 100% confirm this experience. In Tokyo it is easy to get with women, but remember there are over 40 million people living in that area. In reality there are not that many women interested in dating a foreigner, especially high quality women.